Walmart product titles have a maximum limit of 150 characters, but Walmart recommends keeping titles between 50-75 characters for optimal display. Product descriptions allow up to 4,000 characters with a minimum of 150 words required. Key features (bullet points) support 80 characters each, with 3-10 bullets allowed per listing. With over 200,000 active sellers and approximately $10 billion in GMV, Walmart Marketplace has become a major e-commerce platform that demands specific listing optimization.

This guide covers all Walmart Marketplace character limits, display truncation insights, and optimization strategies for sellers in 2026.

Walmart Character Limits Quick Reference

Product Title Optimization

The 50-75 Character Sweet Spot

Critical insight: Walmart truncates titles after approximately 50 characters on mobile and desktop search results. While the technical limit is 150 characters, shoppers only see the first 50-75 characters in most views.

What this means for sellers:

• Front-load essential product information
• Include primary keyword in first 50 characters
• Brand name and key differentiator must appear early
• Extended details get cut off in search results

Title Structure Recommendations

Walmart’s recommended format:

[Brand] + [Product Name] + [Key Attribute] + [Size/Count]

Example (68 characters): “Coleman Portable Camping Chair - Folding Quad Chair with Cup Holder”

Title Requirements

Must include:

• Brand name (first position)
• Product type
• Key identifying feature
• Size, quantity, or count when applicable

Prohibited in titles:

• ALL CAPS text
• Special characters or symbols
• Promotional phrases (“Free Shipping,” “Sale”)
• Competitor brand names
• Subjective claims (“Best,” “#1,” “Top Rated”)
• Category names not specific to product

Category-Specific Title Examples

Different product categories benefit from different title structures. Here are optimized examples for popular Walmart categories:

Electronics (72 characters): “Samsung Galaxy Buds FE - Wireless Earbuds with Active Noise Cancellation”

Home & Garden (65 characters): “Instant Pot Duo 7-in-1 Electric Pressure Cooker 6 Qt Stainless Steel”

Clothing (58 characters): “Hanes Men’s ComfortSoft T-Shirt 4-Pack Crew Neck White Large”

Sports & Outdoors (67 characters): “YETI Rambler 26 oz Vacuum Insulated Stainless Steel Bottle Navy Blue”

Baby Products (62 characters): “Pampers Swaddlers Diapers Size 4 (22-37 lbs) 150 Count Economy Pack”

Notice how each title places the brand first, includes the core product identifier within the first 50 characters, and adds differentiating details toward the end.

Mobile vs. Desktop Display

Optimization strategy: Write the first 50 characters as if they were your entire title. Everything after is bonus information visible only on the product detail page.

Product Description Best Practices

Long Description (4,000 Characters)

Requirements:

• Minimum 150 words
• Maximum 4,000 characters
• No HTML formatting allowed
• Plain text only

What to include:

1. Expanded product benefits
2. Use cases and applications
3. Technical specifications
4. Material and construction details
5. Care instructions (if applicable)
6. Package contents
7. Compatibility information

Short Description (500 Characters)

Purpose: Appears in quick-view and some category displays

Best practices:

• Summarize key benefits
• Include primary keywords naturally
• Highlight unique selling points
• Write for scanners, not readers

Description Writing Tips

Structure for readability:

• Use short paragraphs (2-3 sentences)
• Focus on benefits over features
• Include relevant keywords naturally
• Answer common customer questions
• Avoid duplicate content from bullets

What to avoid:

• Copying manufacturer descriptions verbatim
• Keyword stuffing
• Competitor references
• Time-sensitive information
• URLs or contact information

Key Features (Bullet Points)

Character Limits and Requirements

Bullet Point Strategy

Priority order for bullets:

1. Primary benefit or feature
2. Key differentiator from competitors
3. Important specifications
4. Secondary features
5. Included accessories or extras

Effective bullet format:

[Feature]: [Benefit to customer]

Example bullets (all under 80 characters):

• “Waterproof Design: Perfect for outdoor use in any weather conditions”
• “10,000mAh Capacity: Charges your smartphone up to 3 times on one charge”
• “Compact Size: Fits easily in backpack, purse, or travel bag”

Common Bullet Mistakes

Avoid these errors:

• Exceeding 80 characters (gets truncated)
• Using fewer than 3 bullets
• Repeating the same information
• Starting every bullet with the brand name
• Using all caps

Walmart vs. Amazon: Character Limits Comparison

Key Differences

Walmart advantages:

• Larger description field (4,000 vs. 2,000)
• More bullet points allowed (up to 10)
• Growing platform with less competition

Amazon advantages:

• Longer bullet points (200-250 chars)
• Backend search terms for hidden keywords
• More mature marketplace tools

Strategy for multi-channel sellers: Don’t copy Amazon listings directly to Walmart. Shorter titles and shorter bullets work better on Walmart. Longer descriptions are your opportunity to include more keywords.

Converting Amazon Listings to Walmart

If you’re expanding from Amazon to Walmart, here’s how to adapt your content:

Title conversion:

• Shorten from 200 to 50-75 characters
• Keep brand + product + key feature only
• Remove secondary keywords from title

Bullet conversion:

• Condense each bullet from 200+ to 80 characters
• Focus on single benefit per bullet
• Add more bullets (up to 10) with individual points

Description conversion:

• Expand from 2,000 to utilize 4,000 characters
• Add keywords that were in Amazon backend terms
• Include more detailed specifications
• Remove any HTML formatting

Example Amazon to Walmart conversion:

Amazon title (178 characters): “Anker PowerCore 10000 Portable Charger, One of The Smallest and Lightest 10000mAh Power Bank, Ultra-Compact Battery Pack for iPhone, Samsung Galaxy and More”

Walmart title (65 characters): “Anker PowerCore 10000 Portable Charger Ultra-Compact Power Bank”

SEO Tips for Walmart Marketplace

Walmart Search Algorithm

Walmart’s search prioritizes:

• Title relevance (most important)
• Complete attribute data
• Listing quality score
• Price competitiveness
• Seller performance metrics

Keyword Placement Strategy

Where to place keywords:

Listing Quality Score

Walmart assigns a Listing Quality Score based on:

• Content completeness (all required fields filled)
• Image quality and quantity
• Accurate category assignment
• Competitive pricing
• Attribute accuracy

How to improve your score:

1. Fill all available fields
2. Use high-quality images (minimum 4)
3. Complete all relevant attributes
4. Keep pricing competitive
5. Maintain accurate inventory

Attribute Optimization

Unlike Amazon’s backend search terms, Walmart uses attributes:

• Category-specific attributes
• Filter-eligible fields
• Product variations
• Technical specifications

Best practice: Complete every available attribute field. These function as Walmart’s version of backend keywords.

Rich Media Content

Beyond text optimization, Walmart rewards listings with comprehensive media:

Image requirements:

• Primary image: White background, product fills 80% of frame
• Minimum 4 images recommended for higher Quality Score
• Resolution: At least 1000x1000 pixels
• Show product from multiple angles
• Include lifestyle images showing product in use

Enhanced content options:

• Walmart Rich Media modules (for eligible sellers)
• 360-degree product views
• Product videos (up to 60 seconds)
• Comparison charts
• Size guides

Sellers with Walmart Pro Seller status or high-volume accounts may have access to additional rich media features that can significantly improve conversion rates.

Pricing and Buy Box Optimization

While not directly related to character limits, pricing affects your listing’s visibility:

Buy Box factors:

• Competitive pricing (including shipping)
• Seller performance metrics
• Inventory availability
• Fulfillment speed
• Customer ratings

Listings that win the Buy Box appear prominently in search results, making all your title and description optimization more impactful.

Common Walmart Listing Mistakes

Title Mistakes

Too long: Using all 150 characters forces truncation Too short: Missing important keywords and features Wrong format: Not following Brand + Product + Feature structure Prohibited content: Including “Best Seller” or promotional terms

Description Mistakes

Below minimum: Writing less than 150 words Duplicate content: Copying bullet points into description HTML formatting: Using tags that won’t render Missing keywords: Not including relevant search terms

Bullet Point Mistakes

Exceeding 80 characters: Content gets cut off Too few bullets: Not using minimum 3 bullets Not highlighting benefits: Only listing features Repetitive content: Same information in multiple bullets

Attribute Mistakes

Incomplete data: Leaving attribute fields blank Wrong category: Product miscategorized Inaccurate specs: Incorrect technical information Missing variations: Not properly setting up variants

Walmart Listing Optimization Checklist

Title (150 chars max, 50-75 recommended):

• Brand name in first position
• Primary keyword in first 50 characters
• Key differentiating feature included
• Size/quantity specified
• No prohibited content

Key Features (80 chars each, 3-10 bullets):

• At least 3 bullets included
• Each bullet under 80 characters
• Benefits clearly stated
• No duplicate information

Description (4,000 chars max, 150 words min):

• Minimum 150 words met
• Secondary keywords included
• Easy to scan format
• No HTML or special formatting

Attributes:

• All required attributes completed
• All optional attributes filled when applicable
• Correct category selected
• Accurate specifications

Frequently Asked Questions

What is the Walmart product title character limit?

Walmart allows up to 150 characters for product titles, but recommends 50-75 characters. Titles are truncated after approximately 50 characters in search results and category pages, so front-load important information.

How long should Walmart product descriptions be?

Walmart descriptions can be up to 4,000 characters with a minimum requirement of 150 words. Use this space to include additional keywords and detailed product information that supports your bullets.

How many bullet points does Walmart allow?

Walmart requires a minimum of 3 key features and allows up to 10. Each bullet point has an 80-character limit. Most successful listings use 5-7 well-crafted bullet points.

Does Walmart have backend search terms like Amazon?

No, Walmart uses an attribute-based system instead of backend search terms. Complete all available attribute fields in your listing, as these serve a similar function for search visibility.

What’s the difference between Walmart and Amazon character limits?

Walmart has shorter title limits (150 vs. 200 characters), shorter bullets (80 vs. 200-250 characters), but longer descriptions (4,000 vs. 2,000 characters). Walmart displays less of your title (~50 characters) compared to Amazon (~80 characters on mobile).

How do I improve my Walmart Listing Quality Score?

Complete all required and optional fields, upload at least 4 high-quality images, ensure accurate category placement, fill all relevant attributes, and maintain competitive pricing.

Key Takeaways

• Walmart titles max at 150 characters but only ~50 characters display in search results
• Recommended title length is 50-75 characters with brand and primary keyword first
• Product descriptions allow 4,000 characters with 150 words minimum required
• Key features (bullets) are limited to 80 characters each, with 3-10 bullets per listing
• Walmart uses attributes instead of backend search terms for keyword optimization
• Complete attribute fields function as Walmart’s equivalent to Amazon’s backend keywords
• Walmart has longer descriptions but shorter bullets compared to Amazon

Conclusion

Walmart Marketplace offers sellers a growing platform with specific content requirements. The key to success is understanding that while titles technically allow 150 characters, only 50-75 characters display in most shopping views. Front-load your brand, product name, and primary keyword in the first 50 characters, use your 4,000-character description space strategically, and maximize all 10 available bullet points at 80 characters each. Complete every attribute field to improve your Listing Quality Score and search visibility. Try our free letter counter → to ensure your Walmart listings meet character requirements before publishing to the marketplace.